Introduction
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Why Accurate Data is the Key to Unlocking AI's Potential
Streamline multi-channel tracking with the power of Google Tag Manager
Bulletproof Tracking for Website Leads
Optimizing Lead Quality with Phone Call Insights
Maximizing Ad Impact with Offline Conversion Tracking
Guiding AI to Reach Your Goals: Data Configuration Essentials
Choosing the Right PPC Channel
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Google Ads Campaigns Explained
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Mastering Profitable Paid Search Campaigns in 2023
Google Ads Search 101: Campaign Setup for Real Estate Investors
Mastering Keyword Targeting for Google Ads
Crafting Ad Copy That Command Action
Search Campaign Audiences: The Key to Thriving in An AI Future
Tie Bidding Strategy to Deal Volume and Profit Goals
Beyond Search
Audience Campaigns Setup for REI Succes
Attracting Motivated Sellers on Google Display Network
Maximizing YouTube Video Campaigns
Performance Max: Proceed with Caution
Optimizing Display, Video, and Performance Max Campaigns
Microsoft Ads
Dissecting the Differences: Google vs Microsoft Ads
Microsoft Ads: Key Adjustments and Tactics
Step-by-Step Microsoft Ads Optimization Workflows
Facebook Ads Strategies for High Volume without Waste
Set-Up
Campaign Setup - Structures That Convert
Ad Types
Optimization Cadence
Conversion Rate Mastery: Hidden Shortcut to More Motivated Seller Leads
Build for Speed - Optimizing Site Speed for Higher Conversion Rates
Design for Mobile - Optimizing Landing Pages for Mobile Devices
Don't Make Them Think - Simplifying Messaging for Higher Conversions
Make it Easy for Them to Contact You - Enhancing Conversion with Intuitive Calls-to-Action
Test, Test, Test - The Ongoing Path to Conversion Rate Optimization
Complete Visibility for Better Results: A Power BI Reporting Primer
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The only guide you really need to succeed at PPC for real estate investors in the age of AI

For real estate investors, pay-per-click (PPC) advertising is mission-critical. It's the engine driving motivated seller leads and deal flow.

But the landscape is changing. AI and automation disrupted the old playbooks. Suddenly the tactics that worked yesterday are ineffective today.

How do you adapt? What's the path forward?

This guide provides you with practical frameworks to master AI-powered PPC. To build predictable lead pipelines so that you thrive in the new paradigm.

All chapters will be regularly updated to reflect the latest developments.

Inside you'll discover:

  • Principles for optimizing data, channels and creatives to win in the age of automation.
  • Step-by-step videos demonstrating tactics optimized for real estate.
  • Proven frameworks to outperform your competition with Google, Microsoft (formerly Bing) and Meta Ads (formerly Facebook) campaigns.

The focus remains on the fundamentals. Start with core strategies, execute relentlessly, and continuously improve. This is the formula for PPC success - now and in the future.

The game is changing, but the name stays the same. Motivated seller leads generation through paid advertising. This manual equips you to play the new game expertly.

Let's begin.

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