Keywords are the cornerstone and number one prerequisite for paid search success.
The key is to match keywords to searcher intent so that your ads reach motivated sellers at the exact moment they are looking to sell their house fast.
Most businesses fail here.
What You’ll Learn
The difference between keywords (your targeting) vs search terms (what users search for) in Google Ads.
How to research and select profitable keyword clusters that indicate motivated seller intent.
Strategic approaches to keyword match types in Google Ads.
Step-by-step workflows for reviewing keyword and search term performance.
Why negative keywords are essential for Google Ads success, and how to implement them.
Be notified when the full version of this chapter is released!
