Conversion Rate Mastery: Hidden Shortcut to More Motivated Seller Leads
Many PPC advertisers obsess over campaign tactics but neglect optimizing for conversion rate. This overlooks the biggest optimization opportunity to reduce CPL and get more leads for your budget.
Why does conversion rate matter so much?
Because of this formula:
Cost per Click (CPC) x Conversion Rate (CVR) = Cost per Lead (CPL).
In simple terms, CPC is the average amount you pay each time your ad is clicked.
CVR is the percentage of clicks that convert into leads.
So if you pay $25 CPC and have a 10% CVR, your CPL is $25 * 10% = $250.
But if you pay $25 CPC and have a 25% CVR, your CPL is $25 * 25% = $100.
As your CVR rises, your CPL decreases. And lower CPL means more leads from the same amount of clicks.
You have little control over CPC—it depends largely on the ad platforms’ click price thresholds and on your competitors’ bids.
But it is fully in your control to expand your conversion rate potential through your landing pages and creatives testing.
A Blueprint to Engineer High-Converting Pages
The following chapters equip you with the know-how to build high-converting landing pages and creatives.
You'll discover proven conversion rate optimization (CRO) tactics to:
Slash load times to increase engagement. Slow page speed is the #1 conversion killer. We'll show you how to monitor and improve it.
Optimize for mobile traffic. Around 75% of traffic for real estate investors comes from mobile devices. We'll show you how to ensure your pages convert on small screens.
Simplify messaging to reduce friction. Clear, concise copy removes obstacles to conversion. You'll learn how to craft landing pages that nudge visitors to act.
Make contacting you easy and intuitive. Prominent, visible calls-to-action boost conversion rates. The use of simple forms removes friction. You'll learn how to make taking action obvious.
Continuously test and refine your pages. Optimization is ongoing. We'll highlight the most impactful tests to run.
First up - optimizing site speed for higher CVR.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
