Why Accurate Data is the Key to Unlocking AI's Potential

You wouldn’t embark on a road trip without a map or GPS. But that's what you're doing when spending on ads without accurate and timely conversions tracking.

In our AI-driven age, data is the oxygen that keeps campaigns alive. Without it, performance suffers. 

But here’s the paradox: Obtaining the timely and accurate data — the AI depends on to deliver results you want — has never been more challenging:

• Privacy limitations abound
• Regulations grow stricter
• Tracking setups take expertise

So it's tempting to surrender to the idea that it is good enough, at best, to rely on the often inaccurate tracking of website leads.

Mistake #1: Not tracking leads from phone calls

Our data shows call leads convert 25-40% higher into closings. 

Why? Picking up the phone is a decent proxy indicating the seller is more inclined to accept a lower price. By and large, the motivation to sell fast is higher. 

So, If you are not tracking leads from phone calls:

• You can’t tell what channels, campaigns, keywords and audiences, ads and landing pages have driven valuable calls.
• Crucially, the algorithm doesn’t understand it either. Without call tracking feeding back to ad platforms, you cannot power its targeting and optimization to its full potential.

Mistake #2: Not tracking full conversion funnel

Not all leads are equally qualified. It’s a serious mistake to train the algorithm to target them indiscriminately. 

Why? Because AI often chooses the path of least resistance and retail sellers are easy target. These leads are often keen on getting a quick valuation — so when they submit a cash offer request, the algorithm sees it as a “conversion” — but they are scarcely looking for a genuine quick sale for cash. 

If your goal is to drive closed deals, you have to track the full conversion funnel. From first contact to signed contract.  

Getting Your Data in Order

In this section, you’ll learn everything you need to do before spending a dime on ads:

• How to unify ad tracking from all ads platforms with Google Tag Manager
• How to bulletproof your tracking of website leads 
• How to set track leads from phone calls
• How to determine what offline conversions to track and how to do it
• How to integrate and configure data flow between ad platforms and your CRM
• And more!

Data mastery drives profits. Let's start maximizing it.