Facebook Ads Strategies for High Volume without Waste

In previous chapters, we explored the advantages of Google Ads for driving high volumes of closed deals and Microsoft Ads for their lower cost and superior ROI.

Now let's examine Facebook Ads, a platform that can offer elements of both the scale of Google and the efficiency of Microsoft if utilized strategically.

The Scale Potential of Facebook Ads

Facebook provides immense reach. You can drive high volumes of leads for an affordable cost per lead, often at a fraction of the price you would pay for leads from Google.

But beware of the tradeoffs. Affordability comes with limitations:

• Housing restrictions prohibit strategic targeting. Age, income, and zip code targeting are outright prohibited or significantly restrained.
• Lead quality tends to be lower compared to motivated seller leads from Google and Bing, putting a strain on your sales team tasked to close them.
• Ads could be displayed across several placements, like Instagram and Messenger, resulting in conversion tracking complexities.
• You may have to contend and deal with negative commenters.

Maximizing volume while optimizing for quality is the key.

In the following chapters, we’ll explore strategies to capitalize on Facebook’s advantages while navigating its limitations:

• Advanced conversion tracking setup for better insights and superior results.
• Effective campaign structure and ad formats tailored to your objectives.
• Tactics to refine targeting within restrictions.
• Creative testing to drive conversions.

Expect actionable tactics to boost volumes, conversion rates, and lead quality.

Starting with the tracking groundwork to make it all possible...

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