Bringing It All Together
We've covered the three pillars of successful PPC:
- Data mastery to feed algorithms with the right diet.
- Budgeting and channel-specific strategies and tactics to drive profits.
- Optimization opportunities through CRO mastery.
Now let's tie these strategies together with insightful reporting and analysis. This and the following chapters focus on creating an actionable system for better advertising decisions.
What Power BI Brings to the Table
Power BI is an analytics tool designed to extract value from your data. With it, you can:
- Combine cross-channel data for a unified view
- Pinpoint high-quality leads by source
- Continuously optimize budget allocation
- Compare ROI across campaigns and creatives
- Connect CRM data to see the full conversion funnel
In short, Power BI provides clear visibility into what works and what doesn’t. Armed with this insight, you will be able to make better decisions, quicker.
Maximizing Decisions through Reporting
We'll walk through building a Power BI reporting foundation, including
- Connecting and preparing data from all sources.
- Designing dashboards for quick insights.
- Using reports to identify optimization opportunities.
- Creating templates to enhance key decisions.
First up - prepare your data for analysis...
