GTM centralizes tag management, acting as a hub connecting platforms. It is the place from where you deploy and update all of your marketing tags.
This is why we start here.
What You’ll Learn
This chapter will outline:
- What tags, triggers, and variables are within GTM and how to use them.
- A step-by-step guide to set up tracking for Google, Microsoft, and Meta Ads.
- How to future-proof tracking using enhanced conversions.
- Common mistakes to avoid.
- Troubleshooting tips and tricks.
Be notified when the full version of this chapter is released!
