When a visitor fills out a form on your website and gives you their details, they become a lead.
In PPC, leads are conversions. To get more conversions, you:
- analyze data to refine targeting and creatives.
- feed conversion information back to ad platforms so their algorithms understand what matters to you.
What You’ll Learn
This chapter will outline:
- 101 guides for Google, Microsoft and Meta Ads website leads tracking
- Pros and cons of thank-you vs trigger-based tracking
- How to prepare for a cookieless future and safeguard data accuracy moving forward
- Identifying and troubleshooting tracking discrepancies
- Pitfalls to avoid
Be notified when the full version of this chapter is released!
