Campaign Setup - Structures That Convert

If you want your campaigns to convert instead of just generating likes and comments, then you need the right campaign structure for maximum results. 

Most advertisers stick with Facebook's default single campaign setup, but this approach makes it hard to track or optimise effectively. 

With the right structure, you steer budgets to what matters - motivated sellers. 

We’ll explore formats tailored to your goals:

• Lead gen campaigns - Optimised for conversions

• Brand awareness - Maximises reach and frequency

• Traffic campaigns - Drives visits to your site

We’ll cover:

• Pros and cons of campaign objectives

• Effective bidding strategies

• Budget allocation between campaigns

• 1x4x4 campaign structure to test placements

• Tools to visualise campaign hierarchy

• Implementation of A/B testing with two distinct campaign types to optimise results.

With the right structure, you can control your budget, coordinate elements, and designate clear objectives. We’ll show you how to build a working framework optimised for your KPIs.

Get notified when the full chapter is released!