Crafting Ad Copy That Command Action

The functional purpose of ad copy is to get you clicks. Without motivated sellers clicking your ads, there are no leads or deals.

In the fierce world of paid search, your prospects decide in a split second if your ad deserves their attention.

This chapter equips you with frameworks to craft compelling headlines and ad descriptions that command action. 

What You’ll Learn

• How to tap into cognitive biases to command attention and prompt clicks.
• Messaging and calls-to-action for ad headlines and descriptions.
• Anatomy and best practices for responsive search ads in Google Ads.
• Ad copy examples for real estate investors.
• Efficient workflows for ad testing across multiple ad groups.
• How to evaluate ad performance using key metrics.
• Weekly and monthly optimization routines.

Be notified when the full version of this chapter is released!