Performance Max taps into Google's full inventory, using machine learning to auto-optimize targeting and ad placements across Search, Display, YouTube and more. It promises instant results with easy setup and minimal maintenance.
However, in its current iteration, nothing can be further from the truth.
While Performance Max works well for retail advertisers optimizing towards clear revenue goals — it’s difficult, if not impossible, to fake actual ecommerce transactions — Performance Max campaigns for lead generation see rampant bot traffic and a high proportion of fraudulent conversions.
This chapter will show you how to implement appropriate guardrails designed to avoid wasting your budget on spammy clicks — disguised as leads — that will never convert into close deals.
Be notified when the full version of this chapter is released!