Introduction
Why Accurate Data is the Key to Unlocking AI's Potential
Choosing the Right PPC Channel
Google Ads Campaigns Explained
Mastering Profitable Paid Search Campaigns in 2023
Beyond Search
Microsoft Ads
Facebook Ads Strategies for High Volume without Waste
Conversion Rate Mastery: Hidden Shortcut to More Motivated Seller Leads
Complete Visibility for Better Results: A Power BI Reporting Primer

Maximizing Ad Impact with Offline Conversion Tracking

In the real estate investment context, offline conversions are milestones in the lead conversion funnel after initial contact. These include

  • Agreed appointments with motivated sellers.
  • Accepted cash offers for properties.
  • Closed deals and completed transactions.

By tracking these downstream conversions past the initial lead, you gain crucial insight into true campaign ROI.

Armed with this knowledge, you will learn to allocate ad spend to where it matters—towards channels, keywords and audiences yielding motivated sellers.

What You’ll Learn

This chapter will outline:

  • How to categorize leads based on behaviours and funnel stage.
  • Connecting CRM platforms like Salesforce or REI Blackbook with Google, Microsoft and Meta
  • Workflows to automatically push offline conversion data to ad platforms.
  • Overcoming data discrepancies and troubleshooting the most common errors.

Be notified when the full version of this chapter is released!