Microsoft Ads: Your Secret Weapon for Affordable, High-Quality Leads
Google dominates search with 89% market share.
Bing, Microsoft's search engine, reaches far fewer people. Its 6.5% market share means you are likely to receive 1/14th of the impressions you would get from a comparable set of keywords on Google.
Yet Bing offers immense upside.
Like Google, Bing produces high-intent motivated seller leads because these are prospects who are proactively looking for a solution to sell their house fast for a discounted price.
Lower competition means 40% cheaper clicks and lower CPL. And because, by and large, you convert a similar proportion of cheaper leads from Bing into closings, Microsoft Ads typically produces a higher ROAS than Google.
This is the number one reason why all real estate investors should leverage Bing:
Under $5k monthly spend? Use Microsoft Ads instead of Google. You won't succeed with low-data, low-spend campaigns on Google. But you can win with Bing.
Already running Google or Facebook campaigns? Add Bing as a profitable complement. It’s low-hanging fruit.
In the following chapters, we’ll explore:
Key differences between Microsoft and Google Ads.
Tailored campaign structures for Microsoft’s smaller scale.
Optimized location, keyword, and bid targeting strategies.
Streamlined workflows to maximize productivity.
Let’s start!
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
