Introduction

Attracting Motivated Sellers on Google Display Network

The Google Display Network (GDN) is the largest and most comprehensive online advertising network in the world, reaching over 90% of internet users through websites, apps, and videos. 

What You’ll Learn

  • Crafting effective display ads tailored to motivated sellers.
  • Device-specific targeting best practices.
  • How to utilize high-impact ad extensions like callouts, sitelinks, location and lead forms. 
  • Must-have negative keyword and placement exclusion lists.
  • Settings, audiences, and strategies to avoid.
  • Workflows for continual display campaign analysis and refinement.

Be notified when the full version of this chapter is released!