Audience targeting forms the foundation of successful Display, Video, and Performance Max campaigns.
In this chapter, you'll discover everything needed to:
- build effective audience lists for Display, Video and Performance Max campaigns.
- implement optimization frameworks to attract and capture motivated seller leads.
What You’ll Learn
- Key differences between Display, Video, and Performance Max campaigns.
- Recommended campaign subtypes for real estate investors.
- How to build tailored remarketing and prospecting audiences.
- How to choose the right conversion goals for your prospecting campaigns.
- Targeting and structure checklists.
- Additional tips to maximize performance from the start.
Be notified when the full version of this chapter is released!
