Introduction

Guiding AI to Reach Your Goals: Data Configuration Essentials

Previously, we explored collecting timely, accurate data.

Now let's discuss how to configure that data so AI understands what success means to you.

Like giving directions, the right conversions goals and appropriate conversions settings help AI to understand what matters to you so that it can deliver on your goals.

What You’ll Learn

This chapter will outline:

  • Select optimal conversion counting options for Google, Microsoft and Meta Ads.
  • Reverse engineer appropriate conversion values for bidding.
  • Set appropriate conversion goals.

Be notified when the full version of this chapter is released!