Introduction

Optimization Cadence

Your ad creative make or break results. To continually improve, embrace a structured testing cadence.

This chapter reveals an optimization blueprint including:

• Quarterly creative refresh to stay fresh.

• Monthly new ad tests to validate approaches.

• Weekly image and copy tests for minor refinements.

• Track engagement metrics beyond just conversions

Keep testing and improving your ads constantly. This will help create versions that motivate more sellers.

We'll give you templates to make it easy:

  • Make ads in batches to save time
  • Use calendars to plan tests
  • Use spreadsheets to see what's working

Continuously optimising your ads will produce higher results. Follow our system to regularly refresh and upgrade your ads!

Get notified when this chapter is released.