In this chapter, we'll highlight workflow tweaks needed in Microsoft Ads, given the unique characteristics of the platform.
What You’ll Learn
- Streamlined campaign structure for smaller scale.
- Why manual CPC bidding can be effective and how to use it.
- How to utilize search term reports to refine targeting.
- Analyzing and excluding wasteful placements and networks.
- Ad copy testing for smaller scale.
- Additional Microsoft Ads-specific tactics.
Be notified when the full version of this chapter is released!
