Introduction
Why Accurate Data is the Key to Unlocking AI's Potential
Choosing the Right PPC Channel
Google Ads Campaigns Explained
Mastering Profitable Paid Search Campaigns in 2023
Beyond Search
Microsoft Ads
Facebook Ads Strategies for High Volume without Waste
Conversion Rate Mastery: Hidden Shortcut to More Motivated Seller Leads
Complete Visibility for Better Results: A Power BI Reporting Primer

Set-Up

With accurate tracking, you gain access to the critical performance data needed to increase qualified leads by 10%.

Implementing robust tracking has proven to uncover 2-3X more optimization opportunities as compared to limited tracking.

Before diving into the intricacies of strategy and tactics, it's crucial to establish a firm groundwork. 

We'll guide you through the critical steps of ensuring accurate tracking mechanisms, and how to set your campaigns up for optimal performance.

In this chapter, you will also learn how to improve ROI by increasing investment in proven top performers.

What You’ll Learn: 

  • Adding lead and call conversion events in Ads Manager to track motivated sellers who contact you. Assessing your account's readiness for advertising using the pixel.
  • Leveraging offline event sets to track different stages of the funnel and conversations sparked by your ads.
  • Integrating your CRM data and match leads back to specific ad creative and audiences.
  • Build custom conversion dashboards to segment performance by campaign, ad set, ad, etc.
  • Location Targeting for Special Ads campaign.
  • The benefits of a well-structured Campaign Architecture.
  • Comparing Campaign Types: Focus on lead generation.

Conversion tracking is the fuel for continuous optimization. Take the time to set it up right, so your ad spend keeps driving towards more motivated sellers.

Get notified when the full chapter is released.