Continual optimization is key to maximizing results from non-search campaigns over time.
This chapter provides prioritized workflows to refine Display, Video, and Performance Max campaigns week-to-week, month-to-month and long-term.
What You’ll Learn
- Most impactful elements to review for Display, Video, and Performance Max and how often.
- Optimization checklists outlining tasks to do weekly, monthly, and quarterly.
- Video tutorials demonstrating campaigns’ management and optimization workflows.
- How to focus your time on the 20% of tasks that drive 80% of the results.
Be notified when the full version of this chapter is released!
